Revolutionizing E-Commerce UX: Enhancing Accell Group's Digital Storefront

In the rapidly evolving realm of digital commerce, a seamless and captivating user experience is the key to success. As the UX Lead for Accell Group, I embarked on a transformative journey to elevate their e-commerce platform using innovative methodologies and technologies. By strategically implementing design systems, design tokens, a multi-branded setup, and Figma-to-front-end synchronization, I contributed to reshaping the way users interact with Accell Group's diverse range of brands.